Well, hello there!
I'm Rashain Jayanetty
I help retail businesses make better technology decisions, and then I build them. I’ve spent over a decade on Shopify, Magento and custom integrations, always focused on what moves the business: conversion, operations, and the systems that connect them.
I started my career in agencies. I was a UI Engineer on SharePoint projects at Navantis, then moved to Totalamber. At Netstarter I moved into ecommerce, building Magento 1 and 2 stores. At Sprii DMCC I worked across Magento 2, React and Next.js alongside UX, SEO and product teams. At Kemana I specialised in Shopify and helped streamline how the team delivered Shopify projects.
Agency work taught me how to build well. Moving client-side taught me why it matters.
At Lincraft, one of Australia’s best-known craft and fabric retailers, I’m the sole technical lead. I’m responsible for development, SEO, analytics and ecommerce operations, and I’ve seen the business through its move from physical stores to online-only. I started the role remotely from Sri Lanka and relocated to Melbourne. I work directly with management on everything from platform integrations to new revenue channels.
Today my work sits where technology meets the P&L. That means deciding what to build and what to buy, what it will cost, what could go wrong, and what it should return.
I find where a store is losing money and fix it in order of impact. That includes funnel analysis, UX audits, benchmarking against competitors, and roadmaps tied to revenue rather than wish lists.
I connect ecommerce to the rest of the business: ERP, marketplaces, fulfilment and returns. I design integrations that are reliable, monitored, and maintainable by someone other than me.
I work across Shopify Plus, custom apps, Functions, checkout and customer account extensions, multi-market setups and themes. This is the hands-on depth behind every recommendation.
Rashain demonstrated exceptional meticulousness and proactive problem-solving.
He led the complex dual-warehouse shipping setup for our Shopify store with precision, resolved issues swiftly, upgraded our theme, and seamlessly replicated the store for the US market. Reliable, collaborative, and client-focused, he consistently delivers high-quality e-commerce solutions.
We highly recommend his services.
Rashain is a frequent collaborator on bespoke web development projects. He is meticulous in detail and frequently feeds back new ideas to improve the user experience of our e-commerce site. I will recommend Rashain for those looking to improve their brand profile on any e-commerce platform.
Rashain totally upgraded our site Love Welcomes and made it much more user friendly for multiple countries. Rashain has an extensive knowledge and is clear and effective at communicated. He made difficult challenges easy and manageable. He was also proactive around deadlines! Thank you Rashain!
Rashain has a professional approach, pays attention to detail & maintains a good rapport with his clients. He made our site within a short period of time and gave us essential advice on how to maintain the site. His interest in the work that he does is admirable.
I have worked with Rashain at Netstarter and I have now hired him to provide support to my business (abrasileira.club). He has good knowledge and a great attitude when a challenge comes along. He is reliable and has great communication skills. I highly recommend him.
Rashain was a colleague of mine at Totalamber. A creative individual and a team worker, he spent focused and dedicated time on work whenever required, even if it meant staying back late to ensure the work was complete and delivered on time. His input can be valuable to any project that would require his expertise.
